(Istra ˇivot d.o.o) Tourist Agency
Our financial requirements for our planned adventure park in Istria.
Our business plan.
Our Business Plan, part 3.
We will have free entry to our shop, café, walking routes and childrens play area. We plan to encourage whole families to come for the day while not all the family will want to use the high ropes course.
We will charge 100 kunas per person for the high ropes course.
Initial advertising will be very extensive. We will employ a marketing company with excellent contacts with radio and television and with knowledge of the best marketing tools. We already have this contact.
Promotional tools must be designed with the following factors in mind: most adventure travellers during the summer season will come from Europe as tourists. Very few will come here with the express purpose of adventure travel, it is just a part of their vacation; three-quarters of the potential market visit attractions other than just the beach, half visit a museum or historical site, and one-quarter will attend arts and cultural events. We will therefore advertise in various magazines and brochures targeted specifically to these attractions. For the new high rope activities, we will continue this strategy in magazines abroad specifically written for adventurists.
More important than magazine ads is inclusion in travel guides and ensuring accurate updates.
We have created brochures in the past and find them an effective marketing tool. We will create a new brochure for distribution at hotels, tourist info centres, museums, travel agents, all places where other brochures are displayed and to enquiring customers.
A direct mail campaign will be undertaken, targeting past customers.
Istra ˇivot will develop its current website to display the product as a whole and provides other information. Registration on all the major search engines with appropriate search terms is essential. We will continue to use relationships with tour operators to promote us.
Implementation Activities and Dates
Work has already started to proceed with the plan to open the park in June 2011.
Full permission with the authorities must be granted before any building can be started. This plan and the architect’s plans will be submitted before the end of December 2009 with the aim that permissions can be granted by the summer of 2010. Initial questions have already been answered in Pula. There will be no problem gaining permission to construct the park on already urbanized land.
Clearance of all land will be completed before summer 2010 in preparation.
Acquisition of all timber required for fencing will be completed before this time.
Acquisition of all high ropes course posts and timber will be completed before this time.
By the summer of 2010 the park must start being constructed in order for it to be completed by summer 2011. All relevant staff must be trained ready for the start date June 2011.
So, our request is this:
If you might be interested in financing part of a new adventure park, if you are thinking of investment in a high adrenaline rope park in Istria, Croatia, if you want to see a tourism project progress -
We would be interested in hearing from you.
Nigel & Sue Simpson, Istria Life