(Istra ˇivot d.o.o) Tourist Agency
Our financial requirements for our planned adventure park in Istria.
Our business plan.
Our Business Plan, part 2.
Recognition of RiskThis business plan represents management’s best estimate of the future potential of our business venture. It should be recognized that not all the major risks can be accurately predicted or otherwise avoided and that few business plans are free of errors of omission or commission. Therefore, investors should be aware that this business has inherent risks that should be evaluated prior to any investment.
Our main objectives for the next 18 months are to:
1. Gain full backing for the project from all relevant authorities.
2. Obtain sponsorship agreements from interested companies and organisations.
3. Locate and, where necessary, purchase all materials and equipment necessary for the project. (Many materials and a good deal of equipment are already owned by one or both the directors.
4. Clear all the land and begin to prepare all areas for construction.
5. Follow architect plans and construct all areas.
6. Train all employees to required standard in the skills they will be needed to use.
7. Purchase all merchandise, food and refreshments, and equipment required to make the operation run smoothly.
8. Open for business.
Location and Facilities
Glavani Village, the home of Istra ˇivot d.o.o. is on the main road between Vodnjan and Barban. Vodnjan is at a junction on the main Ypsilon motorway system, the backbone of the peninsula Istra.
Just 20 minutes drive from Pula, Labin, Svetvincenat and ˇminj, Glavani is very central to the populated areas of southern Istra.
During the last five years our customers have constantly told us how good the positioning of Glavani is for reaching all parts of Istra easily.
The urbanised land where all the chargeable facilities will be located is on a gentle slope which is ideal for the adventure high ropes course. The entrance to the park is from a good wide road and on a straight stretch ideal for turning in to.
All around the urbanised area are woodland walks and rolling countryside.
To analyse the market for this type of tourism is difficult because there is little like it in Croatia. We collected information from various sources. We visited and talked to a number of adventure park operators in UK and experienced their products to understand their business, their customers and their quality of service. We also reviewed literature on the internet and market research reports covering the adventure travel industry.
Size of the Industry
In 2007 Croatia had a total of 10.8 million visits (6% increase compared to 2006), resulting in just over 57 million overnight stays.
Istria had a total of 2.75 million visits. (5% increase compared with 2006), resulting in 18 million overnight stays.
Kvarner had a total of 2.45 million visits (5% increase compared with 2006), resulting in 12.6 million overnight stays.
The statistics shows that tourists visiting Croatia last
year spent 55 Euros per day.
Nigel & Sue Simpson, Istria Life